I’ve written for numerous copywriting, marketing and marketing news websites. This is just a small sample of my work.
Freelancer-turned-LLC-owner Michelle Lowery explains the benefits of upgrading your freelance writing business to a limited liability company.
Today, creating an e-book is as easy as opening up your word processor. But before anything else, let's answer the question that must be answered.
Effective landing pages focus on the specific purpose of making a visitor act. Here's how to make the most of one.
A business isn't a business without clients. You know you need them, but how do you get them? More important, how do you get the first one? Learn how here.
Writers like me rejoiced when Google launched its Panda update. Content mills, whose low-quality articles hogged the top spots in the SERPs for certain keyword searches, created an environment where writing didn’t get the respect it deserves, both from inexperienced and indifferent writers looking to make a quick buck, and from publishers who want to spend as little as possible for content.
Marketing tactics come and go in cycles, and content marketing is not new. Find out how cookbooks were among the first content marketing products.
Not sure where to start with writing ledes? This post will have you writing the best ledes in no time!
What can content do for you if it supported your PPC campaigns? Increase branding, improve ROI, and more. Learn how.
This post didn't use an Upworthy-like clickbait headline. You won't believe what happens once you read it! Learn how to be heard without hyperbole.
It's true everything should be mobile. But not to the exclusion of those without smartphones. Follow the example Domino's set at a military hospital.
Are you considering your audience when you create content? Your whole audience? If you're not writing for search engines, you're not writing Web copy.
Writing evergreen content can be considered on a more granular level, using a few tactics that seem like common sense, but are really easy to overlook.
JetBlue tried their hand at content marketing, and ended up with just another ad. Learn what they could have done better, and how to avoid their mistakes.
Coding can be a valuable skill, allowing you to expand the services you offer to clients. But is it worth the time and trouble for marketers? It depends.
Want to disrupt your industry? You need a productive malcontent on your team. Learn how they can help make your business a success.