Content Audit | Content Inventory
Okay, so you have a bunch of content on your site. Great, you’re on the right track! Or are you? Having content is only half the battle against Google and its picky Panda or pernicious Penguin. It might be time to spruce things up a bit and regain your footing in the SERPs (search engine results pages). I can help you do that with either a content inventory, a content audit, or both.
Even if your existing content is already in good shape optimization-wise, maybe it could be doing more for you. If you want to create other types of content to reach a broader audience, you don’t necessarily have to start all over. It’s possible to accomplish that by simply repurposing content Maybe you have a blog post that would make a really good instructional video. Or a series of articles that could become an e-book.
By performing a content inventory, I’ll help you identify ways to repurpose content, which will allow you to reach more people with less effort.
Be aware, though, that a content inventory may give you the news that repurposing content isn’t really an option because what exists doesn’t lend itself to other mediums. If that’s the case, I’ll offer some suggestions on what kind of content you can create to use in other ways. If you like, I can even do that content development for you.
Contact me now for a content inventory.
Is your content helping you rank as well as you should be? As well as you would like to? By assessing your site with a content audit, I can identify ways your content could be improved, especially if you were hit hard by Panda.
An audit doesn’t just cover the actual text on your site, though. I’ll also look at other on-page factors such as your title and description tags, your header tags, and internal linking, all of which are key to how the search engines rank your pages, and your site.
Once the audit is complete, I’ll provide you with a report detailing the improvements to be made. If the necessary tasks seem a little daunting, or you simply don’t have time to implement everything, I can help you with my on-page optimization service.
Contact me now for a content audit.
The Whole Shebang
Want the best of both worlds? Then get both a website content audit, and then a website content inventory. I’ll identify ways to optimize your content first, and then put together a plan for you to repurpose that improved content, if it’s feasible.
Don’t wait another minute. Search engines are improving their algorithms all the time. The best defense against them is high-quality, optimized content.
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