Customers need to be able to find you online among a sea of competitors. And once you have them on your site, you need them to perform whatever action you’re seeking, whether it’s simply sharing your content, or clicking through to product pages.
Your website’s content can be a powerful tool to help you stand out among the crowd, which can help you bring in more traffic, and, potentially, more customers. You could contract an expensive agency that doesn’t really understand your business to create this high-performing content for you.
Or you could save some money and ensure its alignment with your business by learning to create and manage content yourself.
What I Teach
Choose one or all of these topics, and I’ll build a custom training program that meets your needs.
- Content Creation (Writing and Editing)
- Content Management
- Content Optimization
- On-Page Optimization
- Editorial SEO Best Practices (how to link, how to craft anchor text, etc.)
- Keyword Research
- How to Build and Manage a Content Team (To learn more about this topic, please check out the webinar I did for Clearscope in June 2023.)
This option is perfect for solopreneurs and small businesses.
You know your content is supposed to be optimized, which apparently means it’ll do some sort of magic to bring in visitors and potential customers. But you haven’t quite gotten the hang of that content optimization thing.
You’ve been too busy running your business to stop and learn a whole new skillset. But you know the longer you wait, the further ahead your competitors get.
Stop worrying! You’ve found the solution.
By the time we’re done, you’ll have the knowledge and confidence to take control of your content and bend it to your will like never before.
This option is perfect for businesses of any size.
Everyone on your content team needs to be on the same page (pun fully intended) for your content to be built consistently and efficiently.
From your writers to your copyeditors, your graphic and web designers, and even your marketing and social media managers, the more everyone understands about crafting and publishing effective web content, the more successful their efforts will be.
Providing your employees—and even contractors—with the tools to do their jobs also makes them more confident and builds team cohesiveness, two factors crucial to the success of your business.
I’ll build a training program unique to your team’s needs, and help put them on the path to publishing superior content that will get results.
Online or On-site
Where your training takes place is up to you.
I can provide live training via conference call and screen sharing. Once training is complete, I’ll provide you with a recording you can refer back to anytime for a refresher. Or I can create an on-demand webinar for you and your team to watch whenever you like.
I’m also happy to provide training on-site, if you prefer. I’ll be there to instruct you and your team, and answer any questions. Afterward, you’ll receive a copy of the training materials for future reference.
I don’t offer any sort of set training packages. Why? Because your site and business aren’t like any other, so why should your training be? You need customized training that will help you and your business, not a boilerplate you’re supposed to hack to meet your needs.
No two of my training sessions are ever alike—and that’s a good thing.
Learn New Skills and Make Your Business More Competitive
Whether it’s individual or group training, the first step will be for us to discuss your specific needs. Using that information, I’ll create a customized curriculum that will both cover the basics and address your goals. Get in touch and let’s get started!
Don’t have the time or inclination to learn how to optimize content yourself? I also offer content editing services. Please note that applies only to existing content, or content created by someone else. I no longer offer content creation services.
Would you rather do it all yourself? Take my editorial SEO course and learn at your own pace.